According to Search Engine Land, a major update took place in the Google algorithm on December 17th. Yet Google’s own Matt Cutts initially denied that anything had happened; so how did all the SEO marketers know? This is when you realize just how closely SEO companies follow shifting demands in the Google algorithm. By constantly analyzing web traffic and Google volatility, they were able to see that something happened before even being told.
This is, essentially, why you need to work with professional SEO services if you want to see a change in your web traffic. Gone are the days when a jump in rank was possible just by throwing a jumble of keywords into the bottom of a page. SEO marketers have a large variety of tools and strategies on hand. Here are three common questions people have about SEO.
- Why is SEO Optimization Necessary if I Have PPC Ads?PPC ads are a useful advertisement tool because they only require companies to pay for people actually clicking on their ad, rather than charging simply for space. PPC is not, however, enough to get you the web visibility you desire. Research on search habits has shown that 80% of people will rarely or never click on sponsored ads, instead preferring organic links. Considering that search is the number one driver of web traffic, it makes sense to cater to it.
- What are Some SEO Tips I Can Use to Improve My Website?There are a few easy tips you can keep in mind as you edit and add to your website. One important step is to not only have a blog, but update it regularly with interesting and relevant content. The key here is to not think like a company; think like a journalist. Your goal for your blog isn’t to convert a customer on the spot — it’s to get people actually interested in the content associated with your website, because relevant content equates to a higher Google ranking. Blogs increase pages for search indexing by 432%!Another tip? Ditch copy/pasted product descriptions from your manufacturers. Original content will help your site; duplicate copy gets pushed down by Google.
- What Questions Should I Ask an SEO Company?It’s hard to know how to choose an SEO company when there are so many options out there. Getting the right fit for you and your business can be a bit like Goldilocks and the three bears, and 1,000 companies are assuring you they have the right porridge.Ask about how companies respond to Google algorithm changes. Big cookie cutter SEO businesses might have a good track record, but if their techniques are dated, the quality of services they provide you are going to suffer. Today, inbound rankings rely on quality content, so beware of anyone who offers you great links for $100. Not possible! Ask where the company will be posting your inbound links, since bad links can actually cause Google to demote your rank.
What do you look for in an SEO company? Let us know in the comments.