Did you know that more than 82% of internet users frequently use search engines? In addition, 93% of all internet experiences begin with a visit to a search engine. Since search engine usage is one of the most popular internet activities, companies must utilize several SEO, or search engine optimization, strategies in order to improve the search ranking of their websites. By following these SEO tips, your website will not only rank higher on search engine results pages, but it will also experience a significant increase in traffic, as well.
- Content creation is key. Content creation is becoming one of the most popular SEO marketing strategies, as 81% of businesses believe it is an important marketing tool. Content marketing involves the creation of SEO articles and blogs that utilize specific keywords in order to rank websites higher. This is important because content marketing leads to a 2,000% increase in blog traffic, as well as a 40% increase in revenue.
- A good website is more important than you may think. Your web design must be clear, concise, and creative in order to help users navigate through your site more easily. This is not only beneficial to users, but it is also beneficial to you, as well, because Google will rate your website higher based on the quality of its design. Since eCommerce sales topped $200 billion in 2011, your website must be designed well enough to earn more business.
- Do not forget about social media. You must be able to attract users from social media sites, as 90% of adults who are online use social media extensively. Social media will improve the online presence, visibility, and reputation of your company, so marketing on these sites will increase brand recognition. Information spreads quickly on social media, so you must use these sites to keep potential customers informed about everything new that you offer.
Content creation, web design, and social media marketing are all important SEO tools that will increase the search ranking of your website. By implementing them, your website will experience a significant increase in traffic.